Charity Marketing Analysis NSPCC Free Essay Example, 3000 words

Body Q1 Social marketing strategies have been adopted by UK government in order to create long term impact on public welfare and health. Social marketing can be defined as a mechanism which is utilized to attract target audience’s attention so as to benefit society along with the individual. This method is based on developing, communicating, exchanging and delivering offerings. Social marketing facilitates positive value creation for partners, individuals, society and clients (Fill, Hughes and Francesco, 2013). The term social marketing was found in 1971 by Zaltman and Kotler. There have been a lot of studies conducted on social marketing concept. This concept encompasses four important principles like exchange, segmentation, 4Ps and competition. The exchange principle outlines that behaviour of people is changed due to receiving a particular thing in exchange. It is predicted, receivables in exchange have greater value and less barriers in comparison to alternatives (Napoli, 2006). Social marketing is not inclined towards providing benefits to marketer rather it influences behavioural aspect of society. This approach comprises of wide range of theories like psychological theory, consumer behaviour, psychodynamics, etc. We will write a custom essay sample on Charity Marketing Analysis: NSPCC or any topic specifically for you Only $17.96 $11.86/pageorder now Funders are often observed not to have a clear understanding about social marketing but they play a vital role in sustaining these practices. There lies a difference between target group and funders in non-profit sector. The first stage of social marketing is planning which comprises of marketing mix. However social marketing focuses on additional P’s known as publics, partnerships and policy. Purpose indicates the social issue of a social marketing plan like pollution reduction, water quality, etc. UK government over the years have supported development and implementation of wide array of social marketing campaigns. All these campaigns revolve around creating a better society and enhancing well-being of individuals. One of the most influential social marketing campaigns of UK was ‘change 4 life’. England encompasses a decent percentage of population who are either obese or overweight (Bruce, 2013). The major objective of UK gove rnment while designing this creative campaign was to retain healthy weight in the society. On basis of this campaign child obesity was supposed to be reduced by a desirable percentage. UK government through this campaign was running a cross-government strategy. It mainly comprised of investing into wide scale of measures like increased funding for early years and pregnancy.

Psychology - 947 Words

Reaction Paper 1 (Sample Reaction Paper) Ron Gerrard, HWS Psychology Department My paper is based on an article from the text s web site (chapter 9) entitled Lack of sleep ages body s systems. The basic claim of the article is that sleep deprivation has various harmful effects on the body. The reported effects include decreased ability to metabolize glucose (similar to what occurs in diabetes) and increased levels of cortisol (a stress hormone involved in memory and regulation of blood sugar levels). The article also briefly alludes (in the quote at the bottom of page 1) to unspecified changes in brain and immune functioning with sleep deprivation. Intuitively, these results make a lot of sense to me. I know that when I m†¦show more content†¦Assuming the results of the experiment can be confirmed, and that sleep deprivation really does have the physiological effects described, there is one other thing I find interesting about the study. This is the possible relationship of the results to aging. The article claims that the physiological changes associated with sleep deprivation are similar to those in the elderly. Since I remember from the textbook that the elderly sleep less than younger adults (who in turn sleep less than children) I m wondering if some of the physiological changes might in fact be caused by the changes in sleep. The article only mentions changes in glucose metabolism here as it relates to aging, but I was wondering more about increased cortisol levels. If the elderly sleep less, and less increases sleep elevates cortisol, and increased cortisol impairs memory, then perhaps memory impairments in the elderly are due (at least partly) to changes in sleep habits. This would fit in with the textbook s idea that sleep (especially REM sleep) may aid us in consolidation of new memories. If so, then perhaps drugs or other therapies could be used to improve sleep in the elderly, thereby improving memory function. That is an exciting possibility, and would be a wonderful andShow MoreRelatedPsychology : Psychology And Psychology1627 Words   |  7 Pagescovers the many questions we may have about psychology. It starts with the history and how it has changed throughout the years. It covers some of the many subfields and jobs you can have as a psychologist. It also covers the four big ideas that are associated with psychology. There are many more topics and sub-topics that will be covered within this paper on chapter 1. Section 1-1 Psychological Science is born: This section shows how the heart of psychology changes over time. In 1879, at a germanRead MorePsychology : Psychology And Psychology1519 Words   |  7 PagesPsychology has been defined by many as the study of mental disorder or behavioral problems but discoveries and developments, points to psychology as the study of human mind and its functionality which includes the way we think, act, perceive things and be able to make decisions; all these makes man a complex being. Psychology isn’t just a phenomenon; it is a scientific study. Psychology as a science answers the question â€Å"why†, proposes a theory and sets experiment to test the hypothesis. The researchRead MorePsychology : Psychology And Psychology889 Words   |  4 PagesOne: Psychology Defined Psychology is an exceptionally multifaceted field of study, regardless, it can be commonly defined as the study of mental processes and human behavior. The goals of psychology are to describe, explain, predict and control the behavior of others. Psychology incorporates an extensive range of different perspectives into its general principles as well as focuses on securing them with applied research, case studies, evaluations, etc. I first became interested in psychology whenRead MorePsychology : Psychology And Psychology1018 Words   |  5 Pagesof psychology is common to talk about the psychological schools, as these are defined as groups of psychologists who shared a theoretical view and focused psychological problems with a common orientation; these have evolved over time. Psychology was first established as a separate science of biology and philosophy, that s when the real debate over how to describe and explain the human mind and behavior began start, different psychological schools represent the major theories of psychology. TheRead MorePsychology : Psychology And Psychology892 Words   |  4 PagesWhen you first think of the word psychology, what is the first thing that comes to your mind? Well, some people might say they don’t know or some would say it’s something that has to do with the mind and/or human behavior. Psychology which comes from the Greek term â€Å"psyche† is the study of mental processes and behavior; especially those affecting behavior in a given context. There are several schools of thought in psychology. These schools include: structuralism (Wundt), functionalism (James), gestaltRead MorePsychology : Psychology And Psychology1267 Words   |  6 PagesPaper What is psychology? What impact does psychology have on the world? What does it mean to be a psychologist? These are three important questions that will be investigated throughout this paper. Psychology is the scientific study of the human mind and behavior. Psychology influences many behaviors in the world without anyone noticing. Watson is interested in behaviorism. This means he was interested in the behavior of people and how they act and react. Through his article, Psychology as the BehavioristRead MorePsychology : Psychology And Psychology850 Words   |  4 PagesPsychology to me is meant to help people understand the complexity of other human beings. We have established the existence of many disorders which are mainly beyond the control of people because of chemical imbalances in the brain. Although with these reasons, we still have attached negative and positive connotations to many disorders. We have created this concept of psychology in order to help us try to find some sense of order in our lives. This can allow us to try rank ourselves next to anotherRead MorePsychology : Psychology And Psychology1300 Words   |  6 PagesIn Psychology There are six modern psychological perspectives. These perspectives are behavioral, psychodynamic, humanistic, cognitive, social, cultural, and biological. Each pe rspective has its own unique way of explaining human behavior. I think that really explains the complex mental processes and behavior, and each prospective study should not be limited to just one. The following is my explanation of the terms and comparisons between the psychodynamic and behavioral aspects relating to the OctoberRead MorePsychology : Psychology And Psychology1703 Words   |  7 PagesPsychology has a lot of jobs to choose from.Any job in psychology is going to be involved helping people. Trying to find out why people do the things they do and trying to predict the behavior of people, their emotions, and mental processes. Making sure your child or any person you care about is okay mentally, is important and is the job of people who work in a major in psychology. For this paper, the roles of a psychiatrist, a counselor, and a psychologist will be discussed. The audience will learnRead MorePsychology : Psychology And Psychology Essay2200 Words   |  9 PagesHow is ps ychology defined today? How did psychology start out being defined originally? Humans have always been interested in understanding their own body, especially the brain itself. Some of the first people to explore psychology were Aristotle and Socrates, (even though some of the things they thought were wrong) of course at the time they did not know what exactly they were studying. https://www.boundless.com/psychology/textbooks/boundless-psychology-textbook/introduction-to-psychology-1/intr

Diego Rivera Example For Students

Diego Rivera Biography Biography When art is true, it is one with nature. This is the secret of primitive art and also of the art of the masters — Michelangelo, Cezanne, Seurat, and Renoir. The secret of my best work is that it is Mexican. — Diego Rivera Mexican artist Diego Rivera, whose biography is full of controversial affairs and facts, is one of the most scandalous and prominent figures in the world of art. His artworks, civic views, and personal life were in the centerpiece all over his life. The artist was born on December 8, 1886, in the small Mexican town. The father of the child belonged to the Spanish noble family, while Diego’s mother was a Jew. At the age of three, Diego felt that he had a passion for drawing. He drew a lot, so he ran out of paper quickly. That did not stop him because he painted all the walls. His father built a special room for the son. This was a first workshop, where Diego was allowed to paint everywhere. In 1892, his family moved to Mexico. Diego stopped drawing and had many conflicts with the boys due to their relocation. Later, inspired by the landscapes of Mexico, Diego started painting again. The landscapes of this period are the only examples of Rivera’s romantic painting. At age 10, Diego was sent to the Academy of Fine Arts. He did not like to copy the artworks of famous artists and drew from life. This institution gave the young man such an excellent education. He even received a scholarship. Taking the opportunity, he went on a trip to Spain. Then he visited England, Belgium, Holland, and Italy. Rivera was very enthusiastic about the works of Cezanne and came to Europe as his follower. One day, Rivera saw Cezanne’s canvas in the shop-window of   Ambroise Vollard, the merchant. The owner of the shop went to lunch, and when he came an hour later he found Rivera looking at Cezanne’s work. He supposed that Rivera was a robber. Later, the owner changed one picture of Cezanne to a new one. In a few hours, he changed the second one, then the third one and finally put three more pictures into the shop-window. It was getting darker, Vollard turned the lights on and put a new picture. Eventually, at half past two in the morning, the merchant looked out the doorway and shouted: â€Å"I’m sorry, I do not have any more pictures left. In 1915, Rivera met Vollard again and showed his appreciation. Diego remembered that that merchant did not kick the poor student out from his shop. There are many rumors that Diego was a killer with the ladies. Therefore, Diego Rivera was nicknamed the cannibal. In 1911, Diego and Angelina Belova got married. They had a son. However, being obsessed with endless passions and betrayals, the spouse left Angelina and went to Mexico. The next marriage with Lupe Marin wasn’t long-lasting as well. In 1929, they divorced and Diego met the woman of his life, Frida Kahlo. In 1939, they divorced, but in a year they were together again. In the beginning of the 30s, Diego Rivera has become the undisputed leader among the Mexican monumentalism. He definitely was one of the most famous and controversial artists whose political sympathies for communism, irresistible monumental frescoes, violent creative activity and social life generated the image of a rebel. The founder of the new trend in the art of the 20th century attracted the attention of the public more and more. The debut of the artist took place in 1930 in San Francisco. On December 1931, Diego held his first, yet tremendously successful solo exhibition. After the exhibition, the artist was invited by Edsel Ford to visit Detroit. Here, he was commissioned to create the fresco (Detroit Industry Murals) for the Institute of Arts. Despite the fact that Henry Ford was the anti-communist, Diego Rivera, who was considered as a fighter for proletarian rights, accepted that commission. .uef5018a519eacdd9c00509a0599d1379 , .uef5018a519eacdd9c00509a0599d1379 .postImageUrl , .uef5018a519eacdd9c00509a0599d1379 .centered-text-area { min-height: 80px; position: relative; } .uef5018a519eacdd9c00509a0599d1379 , .uef5018a519eacdd9c00509a0599d1379:hover , .uef5018a519eacdd9c00509a0599d1379:visited , .uef5018a519eacdd9c00509a0599d1379:active { border:0!important; } .uef5018a519eacdd9c00509a0599d1379 .clearfix:after { content: ""; display: table; clear: both; } .uef5018a519eacdd9c00509a0599d1379 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uef5018a519eacdd9c00509a0599d1379:active , .uef5018a519eacdd9c00509a0599d1379:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uef5018a519eacdd9c00509a0599d1379 .centered-text-area { width: 100%; position: relative ; } .uef5018a519eacdd9c00509a0599d1379 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uef5018a519eacdd9c00509a0599d1379 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uef5018a519eacdd9c00509a0599d1379 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uef5018a519eacdd9c00509a0599d1379:hover .ctaButton { background-color: #34495E!important; } .uef5018a519eacdd9c00509a0599d1379 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uef5018a519eacdd9c00509a0599d1379 .uef5018a519eacdd9c00509a0599d1379-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uef5018a519eacdd9c00509a0599d1379:after { content: ""; display: block; clear: both; } READ: MichelangeloAlso, at the invitation of Nelson Rockefeller, he was commissioned to paint a mural in the Radio Corporation Arts building in Rockefeller Center, a project he completed in collaboration with Ben Shahn (1898-1969), the Lithuanian-born American artist who led the Social Realism movement in America during the Depression era. Unfortunately, because Rivera included a picture of Lenin the communist leader, this work was stopped and replaced. Rivera later completed a new version of this picture (Man, Controller of the Universe) in Mexico City. In June 1940, he returned for the last time to the USA to paint a multi-panel mural for the Golden Gate International Expositi on in San Francisco. The mural now resides at the City College of San Francisco. Diego’s political views were reflected in his works and sometimes provoked severe conflicts with his customers. The fresco â€Å"Man at the Crossroads† was a bone of contention. Diego started painting it on March 1933. It consisted of three parts. The fresco was conveying the idea of two worlds, opposed to each other. On the one side Diego painted the idea of socialism, and on the other side, the artist depicted the essence of capitalism. The fresco was to be presented at the opening of the building on May 1, 1933. However, due to the huge scandal over the fresco, it was not demonstrated. This was Riveras biggest defeat in his creativity and politics. The transition from his developed style to Cubism was a significant step for Diego Rivera. The last works of the artist were influenced by classical European styles in painting. In 1940, he achieved a tremendous success in fresco painting and was invited to work at the World Exhibition in San Francisco. In a few years, Diego was commissioned by the government to paint the National Palace in Mexico City. His wife, Frida Kahlo, died in 1954. The following year, he married Emma Hurtado, his art dealer. By this time, Rivera had serious health problems and doctors could not cure him. Diego Rivera died of heart failure on November 24, 1957, in Mexico.